Latest News – Bell Field Developments

Behind every great brand lies a great story: Let Liberty Communicates tell yours

The arrival of Covid-19 has forced almost every business in the country to adapt to the new reality we now find ourselves in.

Before the pandemic, many companies probably toyed with the idea of developing their website and creating a more innovative online presence. But as the restrictions began to bite the gradual refocus to digital turned into an exodus as businesses across almost every sector moved online.

The Government has stepped in to help businesses make the switch to digital. The Local Enterprise Office has an online voucher scheme worth €2,500 for local businesses which has proved to be very popular.

However, simply developing a new website is only part of the battle for companies who are looking to redefine their brand and to market themselves during the pandemic.

This is where Liberty Communicates can help.


Comprising a talented team of journalists and communications experts, Liberty Communicates will not only help you to develop your dream website: they’ll also craft the unique story of your business in a way that will directly engage with and excite your target audience.

As Liberty Communicates Managing Director Shane Doran puts it: “Many businesses understand that they need to move online, but often in the rush to build a new website the vital message the company needs to communicate to customers and potential new clients often gets lost.

“Most web developers are pretty good at what they do, but they are not communications specialists and just leave it up to the clients to provide the content for the website.

“We look at it differently: we work closely with our clients and harness the power of storytelling to make sure their unique story and brand stands out from the crowd. All of the content is created with a view to helping our clients to market themselves more effectively. The first building blocks of the website are not laid until the client is completely happy with the content we’ve created with them.”


Liberty Communicates is an innovative public relations and content creation company with over a hundred combined years’ experience at the cutting edge of national and international journalism. Its vast experience managing newsrooms and award-winning teams of journalists helps clients to build influence, develop their profile and protect the reputation of their organisation and executives.

Shane Doran adds: “Our experience working for some of Ireland and the UK’s best-known media organisations enables us to develop striking narratives that will frame your unique story in ways that will excite and engage your audiences. Our network of trusted journalists, editors, designers and web developers ensures your content will be of the highest quality, delivered to meet the most demanding deadlines.”

Michael Wolsey, Liberty’s Editorial Director and one of Ireland’s most experienced journalists, explained the company’s approach and ethos: “We are all about empowering our clients to illustrate and empower themselves. We workshop your brand, history and personal, coming up with a single initiative or ongoing media and communications campaign. Then we devise innovative content, websites and media strategies and hone your input to make a real impact.”

For more information, or to try out more about how you can avail of the Local Enterprise Office online voucher scheme, contact Liberty Communicates on +353 56 780 6728, +00353 87 356 1722 or visit: http://www.libertycommunicates.ie

 

The Cosy Bean: Bringing great coffee to a great Dublin village

Dublin is a city of villages. One of the nicest is Churchtown, a southside suburb with plenty of heart, nestled between bustling Dundrum and residential Rathfarnham.

Churchtown has grown in recent years but still retains that essential village feel. The Cosy Bean is a great addition to its charms.

This exciting little coffee shop and café opens at the end of the month and the owners, Emma Davy and her husband Mark are confident it will be a perfect fit for Churchtown.

They should know. “We chose the area because we live here,” explains Emma.

The Cosy Bean has a good location – and it has great coffee. “We love good coffee and often drive to the other villages to try different varieties of coffee ,” says Mark. “As customers we have high standards, and we intend to meet those standards in The Cosy Bean.”

Top quality beans are the key to a great cup of coffee. Emma and Mark get theirs from one of Ireland’s most respected suppliers, Roasted Brown.

Quality coffee does not have to be expensive, insists Mark. The Cosy Bean’s pricing is affordable for both the great coffee and the home-baked pastries and other treats that can accompany it. Aimee Ryan of Fodder has agreed to come on board as head barista, overseeing operations at the coffee shop.

Opening a business in the middle of a pandemic could be an unnerving prospect but Emma believes that the problems bring their  own opportunities.

“We feel people have time at the moment to mingle in their local suburbs,” says Emma. “Suburbia is growing. Churchtown is growing with additional apartments and residents moving into the area and, with the coffee shop now becoming the new pub, we feel that a cosy coffee shop, offering good quality coffee and tasty homemade pastries, has a home in Churchtown.”

The Cosy Bean name was inspired by its location. “We came up with many different names and ran through them all, but we settled on this one because the site itself is small and in a cosy corner of the village,” explains Emma. “We believe the community spirit of Churchtown is growing and we would like to be some small part of that.”

This lovely little gem is opening soon, on Saturday, September 5. It is on Churchtown Road Upper close to De La Salle College on the site of the old Braemor Rooms, beside the Churchtown Medical centre and Elephant & Castle.

For more details, visit our Facebook page: www.facebook.com/TheCosyBean or check us out on Instagram: www.instagram.com/the_cosy_bean

 

 

 

 

 

 

 

Raising the bar: Uncle Tom’s Cabin serving the community for 130 years

The iconic Uncle Tom’s Cabin pub in Dundrum is the perfect setting for a Christmas night out with friends or family. And it’s an ideal venue to host your Christmas parties or events over the festive season.

Dundrum, now home of one of the country’s biggest and known-best shopping centres, has undergone a dramatic transformation over the past decade.

But the 130-year-old premises on the main Dundrum Road in south Dublin has remained a comforting constant in the suburb.


The pub is famed for its warm and friendly atmosphere and serves top quality carvery lunches daily from 12pm to 3pm, Monday to Saturday, and Sunday lunch from 12pm to 4pm.

It also regularly features live music sessions, including the renowned Uncle Tom’s Sessions, which are set to return in the New Year.

The snug interiors provide the ideal escape from the pressures of everyday life, a place to sit back and enjoy your favourite tipple, on your own or in the company of friends.

The expert bar staff, like many of the loyal regulars, have been part of the Uncle Tom’s furniture for years, providing top class service in the relaxed surroundings of the bar and lounge.


Uncle Tom’s Cabin would like to extend a very warn festive welcome and thank you to all its loyal customers, the old and the new, and invite you to join us at some point over the holiday period to enjoy all the vintage charms this famous pub has to offer.

Above the noise and bustle of everyday life, some things, at least, remain the same. And at Uncle Tom’s Cabin you are guaranteed to get a friendly welcome and the very best service that has been a hallmark of the bar for over a century.

So from the owners and staff of Uncle Tom’s Cabin, we wish you all a very merry Christmas and a prosperous New Year ahead.

Cheers!


Drop in to Uncle Tom’s Cabin on the main Dundrum Road, anytime from 10.30am to 11.30pm Sunday to Thursday, and from 10.30am to 12.30am on Fridays and Saturdays.
Like us on Facebook, at ???? , or log on to: www.uncletomscabin.ie
For more information, or to book a party or event, contact us on (01) 298 4357

 

 

Honesty is the Best Writing Policy

By SUZANNE POWER
Creative Director, Liberty Communicates

Everyone has to be an author today, and most are terrified of the prospect.

I’ve been helping people to communicate with words for three decades. I’ve worked in all branches of media and publishing, in universities, in prisons, draughty community centres and parish halls, with the homeless and with heads of state.

They are all afraid of writing. Even when they have won the Booker Prize, they fear writing.

My key moment for this is when I was sitting with someone who had sold millions worldwide, who had picked up a prestigious award, who was feted, and she had her hand on my arm. I had just said to her I knew she would do it again. Write another book.

‘Do you think so?’ She asked a perfect stranger because we shared for that instant our love and our fear of words.

Similarly, I had a one to one client who had come into the literacy service because she wanted to write her own birthday and Christmas cards. She wanted her grandchildren to see what her children had not seen. Her handwriting.

I sat watching her spell things out with her lips moving to each letter.

There is no greater barrier to word flow than fearful memory. We all have one around writing, and it tends to originate in schools.

Writing is the most judged act of any human being’s life.

Your pen on your paper is graded, assessed, commented on before you read double digits in age.

No wonder you are terrified.

This is why ghostwriters exist. Content writers are just their latest incarnation. I am one. I prefer to think of myself as a companion writer, helping those with stories tell them in their own voice.

Your writing voice will be the subject of another post soon.

Finding your writing voice is not just the preserve of the author. It is the right and opportunity of anyone who has a story to tell. From selling nails to Silicon Valley, we are telling the story not just of our product, but of ourselves.

Legend and folktales tell the stories of occupations – the key moments of what people thousands of years ago did. Hieroglyphs are the original illustrative infographics. They are the keyword and life searches of the pharaohs.

Marketing is storytelling.

Telling the story of your product, is content, but it is not just the product, it is the story of you and that product.

You are the character. Your product or service the plot.

The incidents you write about on Facebook, Instagram, your blog, twitter and any other social media platform all boil down to the two keywords that feature in all writing from the Bible to the company brochure.

I Am.

I am a person, who had an idea, who created an opportunity for myself, who had the bravery to see that opportunity through from inception, to business plan, to funding, to branding, to website building, to toil for the service or product to be both made and fashioned into something more, to make a living from that first thought that was, my idea, to gain a vital understanding of the terminologies: SEO, HTML, WordPress et al.

I love the phrase keyword, I see it not just as an analytics tool but as a key made of words, that fits in the lock of a door called opportunity. Sometimes big, sometimes small, but still a chance to gain a foothold in the future.

I wrote a poem in the shape of an actual key once to illustrate this.

Words, the most judged part of the human being’s entire life, are frightening at first, but always, always freeing when used honestly.

In the coming weeks I will share, lesson by lesson, example by example, word by word, how you can put together your own content, your own communication strategy, your personal wisdom and translation of your genius product or service. Whether you manufacture the inside of toilet rolls or are a high-tech high flier, you yourself are a story, and your best policy is the honest relaying of that.

See you here next week, pen, keyboard, or quill, or the end of a stubby pencil. Turn up. Be willing. Have strong hope and realistic expectations. I want to work with you, to help you. I remind myself through every writing student – from bestselling authors  to warrior grannies working up the courage to write a Christmas  card– if you have something to say, but don’t know where the words are; you will find them if you remain honest.  We do this together.

You the writer, me the writer’s companion.

Let’s frame your content, so it pictures you the way you wished it to. You had the courage to come up with a business. Now all you have to do is let people like us in Liberty Communicates translate the bravery sufficiently, honestly, finally.

 

 

 

 

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